Business development 2

Lecturer(s): Marie GOYON
TC ⋅ 28 h


Training in the management of innovative projects in companies. A global approach, courses, coaching and autonomy: Observe the internal and external uses and challenges of an innovation, develop an idea, confront it to reality, choose a technology, compose an offer, define a business model, recommend processes, setting up a project, identifying resources, federating a network of stakeholders, ensuring reporting, etc.


intrapreneurship, innovation, piloting, communication, project, agility


Students work on real projects with project leaders, collaborating with internal teams. Company sequences and field surveys. Courses and coaching. Courses: deepening of the IIE Metier and Open Innovation contributions (testimonials and case studies), in-depth investigations and prototyping (fablab)

Learning Outcomes

  • Know how to lead a team, work in an interdisciplinary context, manage an innovative project. Dialogue, agility, médiation, management.
  • Know how to evaluate the desirability, feasibility and viability of a concept and solution. Iteration, testing, prototyping.
  • Know how to design disrupting products, services or systems embedded in social and economical reality. Research, conception, analysis, intuition and creativity


Report and oral evaluations