Centrale Lyon brands
The School brand
Centrale Lyon is the point of attraction for all audiences. Its range of training courses is based on a "one-stop shop" approach: a clear, fluid path for all.
In everyday text, the brand is always spelled out with a capital "C" for Centrale and a capital "L" for "Lyon". When written in the presence of other marks that are themselves capitalized in the same sentence, the mark is written in capitals.
Logo Centrale Lyon: main use
The Centrale Lyon logo embodies the spirit of the brand, combining a strong identity with the symbolic color of the territory and a coat of arms reflecting the School's history. This is the main, priority version of the logo, to be used on all communication media. To learn more about the rules for using the logo, download the Charte graphique de Centrale Lyon.
Centrale Lyon logo: secondary uses
For technical or aesthetic reasons, the logo can be used in black down.
On dark backgrounds and for greater legibility, the white logo will be used.
The forbidden
A non-exhaustive list of what is prohibited is presented here, for more information, consult the Charte graphique de Centrale Lyon.
It should be noted that the Centrale Lyon logo may not be distorted and its ingredients may not be modified in color, shape or placement. To avoid any errors, please consult all the rules defined in the graphic charter.
Please respect the color usage of the logo.
The logo must not be stretched or distorted.
Respect the logo's "breathing" spaces.
Co-branding
The Centrale Lyon logo may also coexist with other logos. The space between the two logos is always equivalent to that of a coat of arms, divided in half by a red dividing line.
When Centrale Lyon is the issuer of the partnership, the Centrale logo is positioned on the left.
When the other entity is the issuer of the partnership, the Centrale logo is positioned on the right.
The in-house school brand
Centrale Lyon ENISE has its own brand, enabling it to promote its training offer in a distinctive way and assert its identity within the Centrale Lyon ecosystem. By deploying an adapted visual identity and message, Centrale Lyon ENISE communicates effectively around its specialized programs, while reinforcing its positioning with students and companies alike. This dedicated brand thus contributes to highlighting the particularities of Centrale Lyon's in-house school.
Corporate brands
The School's affiliated institutions have their own means of expression. Three entities have their own brand:
Product and service brands
To promote certain Centrale Lyon products and services, the École brand is adapting. Three products and services have their own brand:
Centrale Lyon graphic charter
The graphic charter defines the visual codes of the Centrale Lyon brand and aims to guide their optimal use. Thanks to its rules and practical examples, it provides a genuine tool to support the creative process.
Download the graphic charter
