Negociation and communication

Lecturer(s): Marie GOYON
Course ⋅ 16 hTC ⋅ 6 h


Define how to transform an idea into value creation. Identify which offer is going to bring to customers a value for which they will be ready to pay. Think how to organize the processes and the partners allowing to produce the offer Analyse how income can balance costs. Build a viable consistency among the social, economical, financial and technical dimensions of a business.


Buisness models canevas, value proposition, profit and loss statement, cashflow statement, financial forecasts


Design an value proposition adapted to targeted customers Business models and business plans Finance for entrepreneurship ◊ Build the customers relationship ◊ Forecast revenues

Learning Outcomes

  • Be able to build a value proposition adapted to targeted customers
  • State financial forecasts for a business developement
  • Evaluate financial risks


Project evaluation