Markets and stakeholders

Lecturer(s): Marie GOYON
Course ⋅ 12 hTC ⋅ 8 h


Identify the actors of an ecosystem and their interactions Understand the dynamics and the structure of relevant markets Understand which are the levers Understand and build stakeholders' strategies Identify relevant support for the project's success


ecosystems, actors networks, stakeholders, marketing, strategy


Actor's network theory and methods applied to innovation management and value creation Identification and mapping of actors and stakeholders networks Understanding a market : clients, customers, users. Marketing Strategy Project Strategy

Learning Outcomes

  • identify the actors and stakeholders of an innovation ecosystem
  • mapping the actors and stakeholders networks of an innovation ecosystem
  • establish a strategy for stakeholder engagement
  • value creation


Project evaluation (oral presentations and report)