Objectives
Understand how to design a corporate strategy Implement a business analysis aligned with a resources based view and the competitive dynamics Understand how to finance the company's growth
Keywords
Business strategy - competitive advantage - resources based view - growth
Programme
The fundamentals of strategy Strategy and marketing International strategy and operations management Growth strategy and finance
Learning Outcomes
- Understand value creation mecanism
- Know how to evaluate a company's set of resources and processes
- Know how to evaluate competitors' strategy
- Understand financial growth leverages
Assesment
Case study