The program understands innovation and its management by a global, multidisciplinary approach linking the analytical thought and the intuitive thought. Design thinking methodology implements a process of creativity involving user's feedbacks and usages, iteration in conception and prototyping . Students will learn how to place a problem in a global perspective (economic, technical, sociological …) and how to transform an idea into a business. The students will use the three pillars of design thinking approach : desirability, viability and feasibility.
creativity, ideation, design thinking, user empathy
Introduction to design thinking theory and methods Creativity and ideation workshops Research and analysis Ethnography fieldwork Uses
- Be able to get an overview on a specific problem : desirability, viability, feasibility
- Work creatively and transversaly
- Adopt an iterative and user centered point of view
- be able to work in an interdisciplinary context, manage an innovative project
Project evaluation : oral presentations and report