Marketing

Lecturer(s): Sylvie MIRA
Course ⋅ 32 h

Objectives

Understand marketing. Understand how to implement a marketing approach

Palabras clave

Market study. Customers behavior. BtoB marketing. Marketing and social networks

Programme

Marketing methods and tools Market research BtoB marketing E-marketing Marketing strategy

Learning Outcomes

  • Be able to carry out a market study.
  • Be abble to design customers personas
  • Be able to design a marketing strategy

Assesment

Case studies