Objectives
Identify the actors of an ecosystem and their interactions Understand the dynamics and the structure of relevant markets Understand which are the levers Understand and build stakeholders' strategies Identify relevant support for the project's success
Palabras clave
ecosystems, actors networks, stakeholders, marketing, strategy
Programme
Actor's network theory and methods applied to innovation management and value creation Identification and mapping of actors and stakeholders networks Understanding a market : clients, customers, users. Marketing Strategy Project Strategy
Learning Outcomes
- identify the actors and stakeholders of an innovation ecosystem
- mapping the actors and stakeholders networks of an innovation ecosystem
- establish a strategy for stakeholder engagement
- value creation
Assesment
Project evaluation (oral presentations and report)