The program concern all students willing to create value by designing a new business, either as an entrepreneur developing her/his own startup , or as a business developer enlarging an existing company's activities portfolio. The program relies on two main methodologies: design thinking, project management . The course is organized with 2 tracks: startup creation and business development, each track with specific courses. The two tracks aim to enable a project to be developed and piloted, from the idea to its technical, social and economic realization. Design thinking considers innovation and its management with a global, multidisciplinary approach that bridges the gap between analytical thinking and intuitive thinking. The design thinking methodology implements a process of creativity involving user feedback and observation. Students will learn how to situate a problem in a global context (economic, technical, sociological…) and turn an idea into an activity.
creativity, analysis, fieldwork, value creation, social innovation, entrepreneurship, intrapreneurship
Introduction to design thinking, theory and methods Creativity, ideation trainings : developing new ideas How to analyse innovation in a global context within economical, sociological, technological frameworks Initiation to ethnographic fieldwork and empathy methods Social entrepreneurship and social innovation Transform new ideas into business : introduction to value creation and marketing Communication Project
Project based evaluation : oral presentations and report