Strategic Management

Lecturer(s): Sylvie MIRA, ELISABETH COUZINEAU-ZEGWAARD
TC ⋅ 28 h

Objectives

Understand how to design a corporate strategy Implement a business analysis aligned with a resources based view and the competitive dynamics Understand how to finance the company's growth

Keywords

Business strategy - competitive advantage - resources based view - growth

Programme

The fundamentals of strategy Strategy and marketing International strategy and operations management Growth strategy and finance

Learning Outcomes

  • Understand value creation mecanism
  • Know how to evaluate a company's set of resources and processes
  • Know how to evaluate competitors' strategy
  • Understand financial growth leverages

Assesment

Case study