Coordinator: S. Mira Bonnardel
This course is aimed at those students looking to create value through the development of new businesses, whether in an entrepreneurial spirit of creating a start-up or through the development of a new business within a company. The course draws on methodologies such as design thinking, innovation pipeline management and lean start-up.
The course is structured around two differentiated pillars – the entrepreneurial process and business development – with classes specific to each.
Career prospects: entrepreneur, business engineer, business unit manager, innovation manager, key account manager, product head, project lead, consultant in innovation strategy, marketing or management.